PROJECT DESCRIPTION

Jane Metcalfe, co-founder of Wired magazine, debuts her first book, Neo.Life; 25 Visions for the Future of Our Species. The book explores new thinkings in neuroscience, genetics, synthetic biology, fertility, and human performance.

From interviews with geneticist and futurist George Church to profiles of artist Lynn Hershmann’s antibody experiment. Neo.Life documents the leaders that will drive the next phase of our evolution.

The design of the cover, printed with a holographic foil, was designed to entice and engage a larger audience than the scientific community through bold typography and innovative printing techniques. Morla Design handled all aspects of creative and printing production.

BOOK INFORMATION

Trim Size: 7.5" x 9.5"

Number of Pages: 160

Binding Method: Smythsewn

Paper: Finch Opaque Bright White, 100# Text

Typefaces: Gothik Round Black and Modula Ribbed Customized

CREDIT INFORMATION

Creative Director: Jennifer Morla

Art Director: Jennifer Morla

Book Designer: Jennifer Morla, Reymundo Perez III

Jacket/Cover Designer: Jennifer Morla, Reymundo Perez III

Illustrator: The Center for Genomic Gastronomy, Sun-Rai Kim, Christina Agapakis, Alexandra Daisy Ginsberg, Heather Dewey-Hagborg, Becky Lyon, Daniel Zender

Photographer: Marius Bugge, Joshua Weinstein, Lynn Hershmann, Jeremy Velazquez, Photokia,

Picture Editor: Jennifer Morla, Jane Metcalfe

Production Director: Jennifer Morla

Production Coordinator: Laura Cochrane

Production Artist: Reymundo Perez III

Other Credits:

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