PROJECT DESCRIPTION

Carne Crua (meaning "raw meat") is a book of short stories by Rubem Fonseca, known by his brutal, rough writing. The photograph illustrates the piece that lends its title to the book, while the type, hard-edged like the text itself, emulates thermal printing, usual in ground beef packaging labels. To enhance the tactile experience, high gloss varnish was applied on the entire front cover, leaving out the white area containing the copy, the publisher's logo and the barcode.

BOOK INFORMATION

Trim Size: 5.3 x 8.2

Number of Pages: 144

Binding Method: Perfect bound paperback

Paper: SBS paperboard 250gsm, matt lamination with spot UV

Typefaces: PF Videotext; PF Tempesta Five; Happy Times at the IKOB, OCR-B

CREDIT INFORMATION

Creative Director:

Art Director:

Book Designer:

Jacket/Cover Designer: Angelo Bottino; Fernanda Mello

Illustrator:

Photographer: Camila Massu

Picture Editor:

Production Director:

Production Coordinator: Adriana Torres; André Marinho

Production Artist:

Other Credits:

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