At ArtCenter, each student receives a unique education. Reflecting that experience was the driving force behind the design of our 2019–2020 Viewbook for prospective students. For this edition of the College’s biannual two-volume publication we combined time-honored craft with cutting edge technology to design a system that configured (and reconfigured) modules to generate 40,500 unique covers. Each permutation of the digitally printed cover was identified with a serial number on the front cover and spine. The modules were inspired by West Coast modernist Alvin Lustig—who taught at ArtCenter a half-century ago—and his proposal of using timeless geometric shapes to create complex patterns. Complementing this modular system is a grid that plays an active role throughout the offset printed text pages and a new, fixed-width monospace font created by alumnus Josh Finklea.
Trim Size: 8.75" x 12"
Number of Pages: 132 pages Undergrad; 80 pages Graduate
Binding Method: Perfect binding
Paper: Undergraduate: Neenah, Stardream, Quartz, 105 lb. Cover, Digital; Mohawk, Via, Bright White, 80 lb. Text, Smooth; Sappi, Opus, Bright White, 80 lb. Text, Dull; Same specs for Graduate book except cover color is Silver.
Typefaces: Centra #2 Mono, designed exclusively for this publication by Josh Finklea
Jacket/Cover Designer: Creative direction and design: Brad Bartlett; Creative coding and design: Alex Seth
Other Credits: Font design: Josh Finklea; Project supervision: Scott Taylor; Editorial direction: Mike Winder; Production supervision: Ellie Eisner; Production: Audrey Krauss
ArtCenter Viewbook 2019-2020
Book and Cover
Winner - AIGA 50 Books | 50 Covers of 2018
Book Title: ArtCenter Viewbook 2019-2020
Design Firm/Agency: Brad Bartlett Design, LA
Publisher: ArtCenter College of Design
Author/Editor: Mike Winder
Every ArtCenter Viewbook was unique and the combination of all the permutations was astounding. — Henk van Assen
- 50 Covers Winner