PROJECT DESCRIPTION

At ArtCenter, each student receives a unique education. Reflecting that experience was the driving force behind the design of our 2019–2020 Viewbook for prospective students. For this edition of the College’s biannual two-volume publication we combined time-honored craft with cutting edge technology to design a system that configured (and reconfigured) modules to generate 40,500 unique covers. Each permutation of the digitally printed cover was identified with a serial number on the front cover and spine. The modules were inspired by West Coast modernist Alvin Lustig—who taught at ArtCenter a half-century ago—and his proposal of using timeless geometric shapes to create complex patterns. Complementing this modular system is a grid that plays an active role throughout the offset printed text pages and a new, fixed-width monospace font created by alumnus Josh Finklea.

BOOK INFORMATION

Trim Size: 8.75" x 12"

Number of Pages: 132 pages Undergrad; 80 pages Graduate

Binding Method: Perfect binding

Paper: Undergraduate: Neenah, Stardream, Quartz, 105 lb. Cover, Digital; Mohawk, Via, Bright White, 80 lb. Text, Smooth; Sappi, Opus, Bright White, 80 lb. Text, Dull; Same specs for Graduate book except cover color is Silver.

Typefaces: Centra #2 Mono, designed exclusively for this publication by Josh Finklea

CREDIT INFORMATION

Creative Director:

Art Director:

Book Designer:

Jacket/Cover Designer: Creative direction and design: Brad Bartlett; Creative coding and design: Alex Seth

Illustrator:

Photographer:

Picture Editor:

Production Director:

Production Coordinator:

Production Artist:

Other Credits: Font design: Josh Finklea; Project supervision: Scott Taylor; Editorial direction: Mike Winder; Production supervision: Ellie Eisner; Production: Audrey Krauss

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