PROJECT DESCRIPTION

In early 2022, Elon Musk secretly bought shares in Twitter, becoming the largest shareholder by April and offering $44 billion to buy the company—only to backtrack, sparking a legal battle. By October, he took control, dismantling the old order and pushing a radical transformation.

New York Times technology reporters Kate Conger and Ryan Mac uncover the full story of Musk’s dramatic takeover, drawing from exclusive interviews, internal documents, and behind-the-scenes recordings. It’s a revelatory look at power, ambition, and the high-stakes clash between a mercurial leader and one of the world’s most influential platforms.

The cover reflects the title's theme: the limit is visually reached as the typography stretches to fill the available space within the layout. The word ‘character’ breaks into two lines with a hyphen, suggesting a sense of fracture or disruption. The cursor at the end of the title nods to the interface for drafting a tweet. The blue accent, echoing Twitter’s branding, ties the cursor and author names together, symbolizing the authors’ role in writing the story.

BOOK INFORMATION

Trim Size: 6.125 x 9.25

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CREDIT INFORMATION

Creative Director:

Art Director: Darren Haggar

Book Designer:

Jacket/Cover Designer: Chris Allen

Illustrator:

Photographer: Rebecca Cook (Reuters)

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