PROJECT DESCRIPTION

From James Beard Award-winning photographer and writer Gary He, McAtlas is a visual social anthropology of the world's largest restaurant chain.

Designed to spark joy, the book playfully explores McDonald's global presence. Its exterior mimics a burger, with embossed sesame seeds for texture and layered page edges resembling lettuce, tomato, cheese, and patty.

Available in Standard and Special Editions, both are crafted with high-quality production. The Special Edition includes a hardcover sleeve, keeping the cover text-free for a sleek, immersive design.

Created without McDonald's corporate involvement, McAtlas is the result of years of independent travel across 50+ countries on six continents. Instead of PR-managed narratives, it offers a refreshingly real perspective on McDonald's localization and entrepreneurial spirit.

The book compiles hundreds of photographs, historical insights, and addresses of iconic McDonald's locations worldwide, documenting how the brand became a global phenomenon.

BOOK INFORMATION

Trim Size: 8.25 x 11.5 inches

Number of Pages: 420

Binding Method: Casebound, section sewn in 16pp plus slipcase

Paper: 120gsm Chen Ming Woodfree uncoated paper, white

Typefaces: Neue Haas Grotesk

CREDIT INFORMATION

Creative Director: Brankica Harvey; Ken Deegan; Pedro Mendes

Art Director: Brankica Harvey; Ken Deegan; Pedro Mendes

Book Designer: Brankica Harvey; Ken Deegan; Pedro Mendes

Jacket/Cover Designer: Brankica Harvey; Ken Deegan; Pedro Mendes

Illustrator: Associate

Photographer: Gary He

Picture Editor: Gary He

Production Director: Gary He

Production Coordinator: Gary He

Production Artist:

Other Credits:

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