PROJECT DESCRIPTION

Instinct plays an essential role in the creative world of brand design, enabling individuals and organizations to cultivate ideas and take risks that may not have been considered through logic alone. I love it. What is it? presents an anthology of unique messages, think pieces and visuals from successful creative business leaders around the globe, investigating the themes of courage, passion, conviction and heart-over-head decision-making when creating and leading some of the best-known brands.

Created in collaboration with Gyles Lingwood, Professor of Business Creativity at the University of Lincoln, UK, and published by Phaidon, I love it. What is it? features contributions from twenty renowned industry figures. Along with a selection of Turner Duckworth’s most captivating work, the texts cleverly articulate what the creative process feels like, and how instinct and passion figure into iconic design and branding.

The book’s cover features an enticingly up-turned corner on its cover. Flip the page to reveal it is the tail of a red heart: a playful yet deceptively simple surprise that is emblematic of the Turner Duckworth ethos and the theme of the book.

BOOK INFORMATION

Trim Size: 6.85 x 0.88 x 9.6 inches

Number of Pages: 272

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CREDIT INFORMATION

Creative Director: Andy Baron

Art Director: Andy Baron, Robert Williams, Sarah Moffat

Book Designer: Andy Baron, Robert Williams, Sarah Moffat

Jacket/Cover Designer: Andy Baron, Robert Williams, Sarah Moffat

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Other Credits: Katie Monahan - Account Director; Xavier Drudge - Producer

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