PROJECT DESCRIPTION

This facsimile edition of Die Fläche recreates every page of the formative design periodical of the Vienna Secession in full color and at original size, preserving even the accordion foldouts of the second volume. In-depth essays, complete translations, a glossary, and selected artist biographies contextualize the work.

For the cover and chapter openers, three custom typefaces informed by the era were commissioned from lettering artist and type designer Julien Priez. To develop the type for the main title, Priez started with a dense display face that can barely be contained by its surrounding grid, carving ornate lines into the blocky shapes to create organic counterforms. The result pairs delicate flourishes with declarative heft, referencing the detailed and overgrown floral motifs of the era’s posters and book arts.

For the subtitle, Priez drew more directly from the woodcut letterforms of the Vienna Secession, elevating the irregular and handmade shapes into an angular, polished variable typeface that expands and contracts for different design scenarios.

Priez also created a font of ornamental elements used for the gold-flecked patterns wrapping around the book’s case. They offer a modern tribute to the imaginative surface art for which the source material is named.

BOOK INFORMATION

Trim Size: 13 ¼ × 8 ¾ inches

Number of Pages: 312 + 32 pages on 4 separate 4-panel concertina fold-outs

Binding Method: Smyth sewn

Paper:

Typefaces: LD Genzsch Antiqua (text); Delvard (headings and captions); three custom unnamed face by Julien Priez (cover and section openers)

CREDIT INFORMATION

Creative Director:

Art Director:

Book Designer: Marisa Kwek

Jacket/Cover Designer: Julien Priez

Illustrator:

Photographer:

Picture Editor:

Production Director:

Production Coordinator:

Production Artist:

Other Credits: Debbie Berne - Production Designer; Art Director - Alice Chau; Print Production Manager - Thomas Bollier

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