PROJECT DESCRIPTION

Documentation and testimony from Da Corte’s 2020 reinvention of a classic 1960s happening

In early March 2020, on the cusp of the COVID-19 shutdown, an audience gathered to witness a reinvention of Allan Kaprow’s happening, Chicken, by Philadelphia-based artist Alex Da Corte (born 1980). Performed at the site of Kaprow’s original—the Gershman Y at the University of the Arts in Philadelphia—Da Corte’s first live performance reimagined Kaprow’s chaotic event, which had been orchestrated in 1962 under the auspices of the first Pop art exhibition on the East Coast. While the focus of activity for the performers of Kaprow’s Chicken involved the hawking of live and boiled chickens and their eggs, Da Corte’s performers frantically peddled exquisite yellow orbs made from a variety of materials that represented the moon.
Including sketches and reproductions of the objects and costumes constructed for Da Corte’s revision, as well as performance images, scripts, essays, and personal accounts reflecting on the event’s impact and significance over the ensuing year, this publication becomes a living document of a moment in time.

BOOK INFORMATION

Trim Size: 7 3/4 x 9 3/4 inches

Number of Pages: 144

Binding Method: Hardcover case bound

Paper: Magno Volume 135 gsm

Typefaces: Cardinal Fruit by Production Type, Eurostile by Aldo Novarese, Franklin Gothic by Morris Fuller Benton, GT Flexa by Grilli Type, Knockout by Hoefler&Co, and Neil by Canada Type

CREDIT INFORMATION

Creative Director: Giulio Ferrarella

Art Director: Giulio Ferrarella

Book Designer: Giulio Ferrarella

Jacket/Cover Designer: Giulio Ferrarella

Illustrator:

Photographer: Edwin Sabol, Liz Waldie, Andrew Smith, Camilla Martineli, Wang Shui, William Felinski, John Bernardo

Picture Editor: Barbara Schroeder

Production Director: Barbara Schroeder

Production Coordinator: Barbara Schroeder

Production Artist: Barbara Schroeder

Other Credits:

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