PROJECT DESCRIPTION
A History for the Future: The Museum of Contemporary Art, Los Angeles, 1979-2000, is a large-format, 240-page book, surveying of the museum’s first two decades, and examining its impact on art, culture and architecture in Los Angeles. The exposed stitching and metallic book fabric reference the industrial warehouse of its Little Tokyo location, while the printed end sheets show the construction of the museum’s second location on Bunker Hill. The reverse-spine format reveals an inside cover featuring Chris Burden’s, “Exposing the Foundation of the Museum,” depicting a staircase descending into bedrock underneath the gallery floor. The books typography is also inspired by the staircase motif, reflecting LA’s "Bunker Hill Steps," a downtown landmark connecting the two museum locations. Completing the book is a detailed chronology along with artists perspectives printed on uncoated stock using metallic spot colors.
BOOK INFORMATION
Trim Size: 9.25 x 12.25
Number of Pages: 240
Binding Method: Reverse-spine binding
Paper:
Typefaces: Centra #1
CREDIT INFORMATION
Creative Director: Brad Bartlett
Art Director: Brad Bartlett
Book Designer: Brad Bartlett
Jacket/Cover Designer: Brad Bartlett
Illustrator:
Photographer:
Picture Editor:
Production Director:
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A History for the Future: The Museum of Contemporary Art, Los Angeles, 1979-2000
Category
Book and Cover
Description
Winner - AIGA 50 Books | 50 Covers of 2022
Book Title: A History for the Future: The Museum of Contemporary Art, Los Angeles, 1979-2000
Design Firm/Agency: Brad Bartlett Design
Publisher: Sam Francis Foundation
Author/Editor: Alma Ruiz, Erica Clark, Louise Steinman, Joseph Giovannini
Juror Comments
“Like a future artifact, this book unfolds itself in an interesting way, which reminds me of the ”unboxing” phenomenon on social media.”
Winner Status
- 50 Covers Winner
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