PROJECT DESCRIPTION

The impressive, understated history of Akris is expressed in the title of the book. ‘Selbstverständlich’ is the German expression which, in the mind of Albert Kriemler, best encapsulates the aesthetic ideal that he wishes to accomplish with his fashion designs. For the creative director at Akris, the embodiment of natural modernity is ‘selbstverständlich’ – evident in the wearer and the use and functionality of the clothes.

The publication encompasses the house’s hundred-year history: its humble beginnings as an apron atelier, its ascent into the world of high fashion and its rootedness in St. Gallen, center of a once booming Swiss textile industry. The backbone of the book is a defile of the collections since 2004, with comments by the designer Albert Kriemler, who offers insights into his inspirations from art and architecture. Further contributions from different authors explore the history, uniqueness and forward-looking nature of the house. Photo essays by Iwan Baan illustrate its hometown and inside world, starting with a portrait of vintage models from 1979–1992. The tactile and color richness of Akris is interpreted and translated in the materiality and different printing techniques of the book.

BOOK INFORMATION

Trim Size: 8.9 x 11.8

Number of Pages: 320

Binding Method: Otastar

Paper: Arctic Paper, Munken Polar rough, 120g/m2, inside, 5/5; Winter & Comapny, Wibalin Natural black, 120g/m2, inside, silver + black; Winter & Comapny, Wibalin Natural blueberry, 120g/m2, inside, white + Pantone blue; Winter & Comapny, Wibalin Natural pumice, 120g/m2, inside, 5/5; IGEPA, Opakal, 60g/m2, inside, 2/2 black; Van Heeck textiles, Finesse linnen, cover, double sided, 3 Pantone + silver foil

Typefaces: ABC Diatype

CREDIT INFORMATION

Creative Director:

Art Director:

Book Designer: Haller Brun

Jacket/Cover Designer: Haller Brun

Illustrator:

Photographer: Iwan Baan

Picture Editor: Akris, Haller Brun

Production Director:

Production Coordinator: Corinne Kunz

Production Artist:

Other Credits: Anne Urbauer - Executive editor; Lars Müller - Editorial advisor; Daniel Binswanger - text; Jessica Iredale - text; John Neumeier - text; Nicole Phelps - text; Anne Urbauer - text; Nicole Urbschat - text; Roland Wäspe - text; Helen Ferguson - translation; Catherine Schelbert - translation; Sarah Quigley - copyediting; Viola van Beek - copyediting; Sarah Quigley - proofreading; robstolk - lithography

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