PACITA ABAD is a comprehensive survey of three decades of Pacita's multifaceted, visually dazzling, and politically prescient works blending fabric and painting.
Published on the occasion of her first-ever retrospective, it includes new research and writing by Julia Bryan-Wilson, Ruba Katrib, Nancy Lim, Matthew Villar Miranda, Victoria Sung and Xiaoyu Weng, an oral history about the artist’s life and work by Pio Abad and Victoria Sung, and never-before-seen artworks and archival materials. Over three decades, Abad made an exuberant, wide-ranging body of work that was ahead of its time in promoting a transcultural worldview and we aimed to design an object that mirrored that exuberance, inside and out.
Our goal was to create a striking borloloy design focused on highlighting three characteristics that remained consistent across her different bodies of work: color, visual texture, and surprise. We knew that the catalogue needed to match the unequivocal energy of Pacita’s work and spirit and be, in itself, a bold yet intimate self-portrait of the complex woman and artist.
On the book edges, we printed an abstraction that represented the complexity of her work and persona, titled "I Have One Million Things to Say," which refers to “the multiplicity of textures, materials, and narratives in her works.”
Our typographic choice was inspired by Pacita’s Bacongos and Baybayin, a 16-17th century Philippine script. We sought letterforms that were highly contrasted and with calligraphic flourishes, characteristics which alluded to the modulation of the hand and heart.
Read more: https://walkerart.org/magazine/designing-pacita-abad
Trim Size: 9 x 11.75
Number of Pages: 352
Creative Director: Mỹ Linh Triệu Nguyễn
Art Director: Mỹ Linh Triệu Nguyễn
Book Designer: Mỹ Linh Triệu Nguyễn, Daniel Cohen, Nik Ivanov
Jacket/Cover Designer: STUDIO LHOOQ
Other Credits: Editor: Laura Silver; Curatorial Fellow: Matthew Villar Miranda; Publications Manager: Jake Yuzna; Design Studio Manager: Kate Arford; Indexer: Enid L. Zafran; Proofreader: Dianne Woo; Image Specialist: Colour & Books
Book and Cover
Winner - AIGA 50 Books | 50 Covers of 2022
Book Title: Pacita Abad
Design Firm/Agency: STUDIO LHOOQ
Publisher: Walker Art Center
Author/Editor: Victoria Sung
“The book design really embraces the artist’s approach to art and life: bold, eccentric, exuberant, joyful.”
“This book never stopped being visually arresting, compelling, and joyful. Cover, edges, interiors, images, typography—all of it.”
- 50 Books Winner