PROJECT DESCRIPTION
Just Above Midtown (or JAM) was a New York art gallery and self-described laboratory for experimentation established in 1974 by Linda Goode Bryant with the intention of presenting African American artists “on the same platform with other established artists.” Open until 1986, it was a hub for conceptual art, abstraction, performance, and video—a Black space open to artists of different races, generations, and educational backgrounds. Published in conjunction with a path-making exhibition at The Museum of Modern Art, this catalogue provides the most complete account to date of the gallery’s history, with an emphasis on rarely seen artworks, archival materials, and the recollections of those who were there.
This edition features a silkscreened limp bound cover with a dust jacket, with tip-on images that mimic photo prints. The hyper-bold typography by Sharp Type is a compliment to the array of typography that’s within the material, yet also independent in its presence. Using the three spaces JAM operated in as an organizing device, the book is color-coded based on past flyers and divided into three sections that blur the distinctions between artwork, archive, and ephemera. These sections are punctuated by extensive oral histories by JAM community members while the plate section captures the spirit of group exhibitions at JAM—diverse in material and medium. The repeated JAM on the spine of the dust jacket is a direct reference to JAM’s usage of their logo on their letterhead, used for multitudes of correspondences. This idea echoes JAM’s vibrating and generative legacy.
BOOK INFORMATION
Trim Size: 9.5"w x 12"h inches
Number of Pages: 184
Binding Method: Softcover
Paper: 120 gsm Munken Lynx Rough and Fedrigoni Materica
Typefaces: ABC Monument Grotesk Mono (Dinamo), Graphik (Commercial Type), Plantin (Monotype), and Sharp Sans Display No. 1 (Sharp Type)
CREDIT INFORMATION
Creative Director: Kimberly Varella
Art Director: Kimberly Varella
Book Designer: Kimberly Varella
Jacket/Cover Designer: Kimberly Varella
Illustrator:
Photographer: Various
Picture Editor:
Production Director: Marc Sapir, MoMA
Production Coordinator:
Production Artist: Sam Wagner and Isa Knafo (Content Object)
Other Credits: Contributions by Thelma Golden and Glenn D. Lowry, Linda Goode Bryant and Thelma Golden, Thomas (T.) Jean Lax, and Kellie Jones; Edited by Maria Marchenkova; Book documentation by Ian Byers-Gamber
Just Above Midtown: Changing Spaces
Category
Book and Cover
Description
Winner - AIGA 50 Books | 50 Covers of 2022
Book Title: Just Above Midtown: Changing Spaces
Design Firm/Agency: Content Object
Publisher: The Museum of Modern Art and The Studio Museum in Harlem
Author/Editor: Thomas (T.) Jean Lax and Lilia Rocio Taboada
Juror Comments
“This is a beautifully made book. Incredible content. One can tell that a lot of consideration and care were taken on how the design was going to elevate the content and subject matter. Every choice in the book, from the typography to the color choices elevates and amplifies the stories being told.”
Winner Status
- 50 Books Winner
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