Florida! is A24’s 574-page hyper-local guide to “the most far-out state in America.” Through 7 chapters broken down by region, the book features hundreds of the Sunshine State’s best kept, strangest secrets. Its puffy, foam-padded cover evokes pool inflatables, while its embossed title typography references classic postcards—these design choices, coupled with tongue in cheek illustrations, make it clear from the very beginning that this is no ordinary travel guide.
A “Florida Pink” is used throughout the project, evoking the state’s flora, fauna, and architecture. Combined with additional colors that define each chapter, this vibrant palette is also used throughout all illustrations.
Every chapter begins with an illustrated fold-out map that doubles as a mini table of contents, highlighting featured locations. The book combines an eclectic mix of vintage photographs and ephemera as well as contemporary images. From cover to cover, the book is also packed with illustrations by Florida-native Gabriel Alcala. This art provides a strong visual anchor to the guide’s aesthetically varied images. It also served as a practical way to include engaging visuals when suitable photography was not available.
The book’s aforementioned pink pages are combined with a system of rules that outline images, type, and text boxes while demarcating prominent folios on the side of each page. The strong folios along the edges of each page also serve as useful wayfinding and provide a sense of location throughout the book.
Trim Size: 6.5" x 8.5"
Number of Pages: 574
Binding Method: Smith-sewn
Paper: Maxioffset, Magno Satin
Typefaces: WT Zaft², Cardone, Swiss 731
Creative Director: N/A
Art Director: Studio Elana Schlenker and Jordi Ng
Book Designer: Studio Elana Schlenker and Jordi Ng
Jacket/Cover Designer: Studio Elana Schlenker and Jordi Ng
Illustrator: Gabriel Alcala
Picture Editor: Kyra Goldstein
Other Credits: Perrin Drumm - Head of Publishing, A24; Shayan Saalabi - Publishing Operations Manager
Book and Cover
Winner - AIGA 50 Books | 50 Covers of 2022
Book Title: Florida!
Design Firm/Agency: Studio Elana Schlenker and Jordi Ng
Author/Editor: Gabrielle Calise
“A book-a-zine about Florida that’s a perfect carnival of illustration, materials, typography, etc. Here for it!”
“This book manages to be both loud and engaging while also easy to navigate. The wonderful illustrations and bright colors draw the viewer in, while the clear typographic structure and intriguing headlines keep the reader turning the page.”
- 50 Books Winner