PROJECT DESCRIPTION

Archetypes is the first-ever photographic compilation of this type, reaching beyond a mere artistic record of building technologies and typologies. Instead, the book offers an effective platform to consider what it means to pre-construct fragments of buildings in all their complexity. Published alongside Ross’s images are four essays framing the historical, technological, and civic significance of the mock-up.

The design of the book split in two parts: It starts off instantly with photographic plates, staged almost like an exhibition, with ample white space, and printed on a coated paper and a spot varnish to bring out the deep colors of the photographs. Separated by a single page—analogous to the end papers—the title and table of contents are introduced and followed by a series of essays that frame how architectural mock-ups have become a charged form of proto-architecture. This second part of the book is printed in a spot color only. Texts are set at a comparatively large scale, illustrations are interspersed on separate pages. The book concludes with a visual index to anchor and credit the works presented in the photographs. The books is bound in a waxed cloth with the a typographic composition of the title, almost like chiseled (foil stamped in a black matte foil) into the material.

BOOK INFORMATION

Trim Size: 8.25 x 11 in

Number of Pages: 120

Binding Method: Hardcover

Paper: Magno Volume, 150 g/m2; Munken Lynx, 100 g/m2

Typefaces: Prophet (Dinamo)

CREDIT INFORMATION

Creative Director: Reto Geiser

Art Director:

Book Designer: Noëmi Mollet and Reto Geiser, with Howsem Huang

Jacket/Cover Designer: Noëmi Mollet and Reto Geiser

Illustrator:

Photographer: David K. Ross

Picture Editor:

Production Director:

Production Coordinator: Tilo Richter

Production Artist:

Other Credits:

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