PROJECT DESCRIPTION

This catalogue was published on the occasion of the exhibition “Vkhutemas 100. School of Avant-Garde” at the Museum of Moscow. It is dedicated to the centenary of the experimental school Vkhutemas, which celebrated its 100th anniversary in 2020 – one year after that of the Bauhaus. Vkhutemas and Bauhaus were among the first schools to train professional designers, and both shared the vision of developing new principles for designing the material environment. These principles included, for example, ergonomics, functionalism, objectivity and harmony, which found their implementation in the distinctive pedagogical teaching and the combination of craft traditions with modern technologies involving the arts. The catalogue not only features unique material by avant-garde artists – both teachers and students – that conveys the high cultural significance of the Moscow School in the broader history of art and design, but itself also showcases a design that reflects the aesthetics of the time, experimenting expressively with typography, text-image relationships and even printing processes to achieve a striking, contemporary look.
Statement by the Jury

The catalogue for the anniversary exhibition of the Moscow school Vkhutemas impresses with its high-quality execution. Through its experimental layout with constantly changing arrangements of text and images, it reflects both the care of the designers and the epoch of the artistic avant-garde represented in it, in that it uses typography with lines of text running to the edge as a graphic stylistic device.

BOOK INFORMATION

Trim Size: 94,5 x 126 inches (240 x 320 mm)

Number of Pages: 336

Binding Method:

Paper: MaestroPrint 120 g/m, EnkaCoat 320 g/m (cover)

Typefaces: Aeroport; Druk Text Wide

CREDIT INFORMATION

Creative Director: Dmitry Mordvintsev

Art Director: Dmitry Mordvintsev

Book Designer: Dmitry Mordvintsev, Svetlana Daniluk

Jacket/Cover Designer: Dmitry Mordvintsev, Svetlana Daniluk

Illustrator:

Photographer:

Picture Editor:

Production Director: Dmitry Mershavka

Production Coordinator: Zoya Mordvintseva

Production Artist:

Other Credits: Project Team: Dmitry Mordvintsev – Concept/Graphic Design; Svetlana Daniluk – Graphic Design; Anastasiya Ageeva – Image Editing; Tatiana Borisova – Image Editing; Darya Goryacheva – Pre-Press; Ekaterina Pankrativa – Pre-Press; Ekaterina Yumasheva – Pre-Press

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