PROJECT DESCRIPTION

WE CARE
The book visualizes the cultural aspects of the City of Hildesheim's aiming for the title "Capital of Culture 2025". A neon-magenta-coloured line was introduced to contribute as a supporting and connecting element developing lively and dynamic, exploding and connecting in all directions. A line aesthetic was created from contour lines of cartography to make visible the rooted connections of the content's central idea "We Care", as well as the skyrocketing and interconnecting ideas that lead through the book. The colour concept was developed in a multi-stage process: Magenta and Yellow were replaced by neon-Magenta and neon-Yellow, a third neon colour tone was added to make four "We Care - Perspectives" differentiate themselves. To intensify the colour effect, neon was printed as a double colour print. The pictures work with overlays of motifs of the city and its counties, which convey a "Hildesheim mission" by means of visual fusion. Chapter 2 required the determination of the right neon-colour nuances for coloured backgrounds to differentiate the theme blocks. To filter out the optimal variety and the total of four colour tones from a 3-colour neon-print, a three-stage proofing phase was required to map the exact mixing ratio of the respective neon spectrum. The heavily woody cardboard of the cover marks an ageing process. Laser engraving grows the contour lines to the roots of the beets and roses, the book fascinates with an open thread stitching as well as coloured pages that create a glowing effect when turned in the binding.

BOOK INFORMATION

Trim Size: 8,27 x 11,7

Number of Pages: 100

Binding Method: open thread stitching

Paper: Munken Pure Rough 1.4; 150 grams per square meter

Typefaces: Brandon Grotesque, Officina Sans ITCPro

CREDIT INFORMATION

Creative Director: Prof. Dominika Hasse

Art Director: Prof. Dominika Hasse

Book Designer: Team: Larissa Knaup; Sophie Stillig; Timo Strüber

Jacket/Cover Designer: Team: Larissa Knaup; Sophie Stillig; Timo Strüber

Illustrator: Larissa Knaup, Sophie Stillig, Timo Strüber

Photographer: Christian Gossmann / Volker Hanuschke (title); Mareike Knobloch / Erik McLean, unsplash.com (pp. 2–3); Cornelia Kolbe / Volker Hanuschke (p. 6); Volker Hanuschke / Christian Gossmann (pp. 18–19): Ina Funk, Bischöfliche Pressestelle Hildesheim / Anton Kraev, unsplash.com (p. 58); Janis Kaiser / Julia Moras (p. 66); Janis Kaiser / Volker Hanuschke (p. 74); Christian Gossmann / Fagus-Werk Alfeld (pp. 96–97); back title: Igor Stevanovic, fotolia.com / Christian Gossmann

Picture Editor: Team: Larissa Knaup; Sophie Stillig; Timo Strüber

Production Director: Dominika Hasse

Production Coordinator: Tatjana Rabe

Production Artist: Timo Strüber

Other Credits: Martin Brandes - laser finishing; Dag Reulecke - laser finishing

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