PROJECT DESCRIPTION

Since 1994, Pentagram’s Paula Scher has been collaborating with The Public Theater in New York on a remarkable body of graphic design that has influenced much of the branding created for theatrical promotion and for cultural institutions in general. Scher documents this ongoing relationship in the new monograph Twenty-Five Years at the Public: A Love Story, out this week from Princeton Architectural Press.

The book is the most comprehensive survey of Scher’s work for The Public to date, collecting hundreds of her posters, including those for Bring in ‘da Noise, Bring in ‘da Funk, the original production of Hamilton, and many Shakespeare in the Park productions, along with materials related to the process of creating the identity and campaigns. Scher has guided the identity through three updates over the years, and integrated the graphics into the architecture of the theater itself when The Public’s facade and lobby were revitalized in 2013.

Scher’s original identity for The Public responded to the theater’s mission to provide accessible and innovative performances, creating a graphic language that reflected street typography in its extremely active, unconventional and almost graffiti-like juxtaposition. After these initial campaigns, the Public’s typographic style started popping up everywhere, from magazine layouts to advertising for other shows. As a result, Scher has had to continuously change the look of The Public to stay fresh, and each year, the season design changes in the use and spirit of Knockout, the font of the Public identity.

BOOK INFORMATION

Trim Size: 7.25 X 9.625 IN

Number of Pages: 256

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CREDIT INFORMATION

Creative Director: Paula Scher

Art Director: Paula Scher

Book Designer: Paula Scher, Emily Atwood, Pentagram

Jacket/Cover Designer: Paula Scher, Emily Atwood, Pentagram

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