PROJECT DESCRIPTION

The two-volume Viewbook is ArtCenter’s primary recruitment tool for prospective students. The 2021-22 edition has three main duties: convey the key factors that differentiate the College from its peers; represent the institution’s core values; and emphasize individual experience. To convey both accessibility and transparency, this edition featured an organizing theme of “process.” Operating from a belief that highlighting only refined final work creates a barrier for some students—by overemphasizing seemingly unattainable results—this Viewbook features text and imagery focusing more on the behind-the-scenes steps—sketching, trial and error, discussions, deliberations—involved in creating a project. Elements throughout the publication—visible printing artifacts, covers printed on uncoated kraft cover stock, Swiss binding and exposed smythe-sewn book blocks—all reinforce the theme. Another process that receives special attention is the College’s desire to create a more equitable learning environment—an aspirational work-in-progress whose less-than-flattering history is presented transparently across several spreads.

BOOK INFORMATION

Trim Size: 4.625 x 6.5

Number of Pages: 456 pages Undergrad / 304 pages Graduate

Binding Method: Swiss bound

Paper: Neenah Environment Concrete 100# Cover, Endurance Gloss 70# Text

Typefaces: Caravelle, ACX, The Expanding Grid, Moscoso, D&J Script, xAF

CREDIT INFORMATION

Creative Director: River Jukes-Hudson; Stephen Serrato

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Photographer: Juan Posada

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Other Credits: Scott Taylor - Project supervision; Carina Huynh - Designer; Jun Lin - Designer; Mike Winder - Editorial direction and writing; Solvej Schou - Writing; Mary Nadler - Copy editing; Audrey Krauss - Production supervision and color correction; Ellie Eisner - Production assistance

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